Health and medical SEO is a specialist field as it requires the skills of consultants with an in-depth knowledge of medicine and health care. From medical content writing to assisting with SEM (search engine marketing) and link building, any effective medical SEO campaign needs trained health care professionals to assist with specialist advice.
At Corporate SEO Solutions, health and medical SEO and content writing compromises the majority of our business. From health products, to medical websites and pharmaceuticals, our experience in the health care SEO industry has taught us that medicine is one of those fields that cannot be effectively managed without the input of medical consultants.
As it is said repeatedly, content is king and any health related SEO needs content that is composed by competent medical SEO writers. Scouring the freelance websites, you will find many freelance writers who claim to be well versed in health or medical content writing. It is generally believed that their few hours of reading and researching topics on Wikipedia and other superficial websites sufficiently prepares them for the field of medical content writing.
We often ask our clients who claim to have ‘excellent medical writers’ if they would risk their own health with these ‘experts’ diagnosing or treating them in the event of an illness. Medicine is beyond the textbook regurgitation of causes and symptoms. No surprise that medical degrees are significantly longer than most qualifications. A thorough understanding of the topic allows a medical professional to write health and medical content beyond just facts and statements.
In our three part health and medical SEO blog posts, we will cover the fundamental components of an effective medical SEO campaign. If you are in the health care, medical or pharmaceutical industry, these posts could greatly assist your SEO and SEM campaign and allow you to identify weaknesses in your SEO agency’s services.